Steve says the desire to get outside, be close to home and have an activity to do has been driving an increased interest in Yamaha dirt bikes and small ATV's. It's encouraging, Steve says, to see people returning to powersports and to see new riders coming into the fold, as well. Yamaha has a wide selection of vehicles with varying power to fit different riders and their needs. That extends to young riders with 50 and 90 cc ATVs all the way up to 700 cc models. The great thing about the smaller youth models is that it encourages a new generation of riders, Steve says. By equipping them with the right training and gear, riding is a safe and fun activity that can be enjoyed by the whole family. If you think about it, Steve says, it's amazing how closely powersports and hunting/shooting mirror each other as far as the longevity of activities. It's not a fleeting activity for just a certain age group, it's a lifelong activity and a great way to spend your time. Not only are dirt bikes and small ATV's selling more, but there is also an increased interest in the Wolverine X2 and X4 as well as some of Yamaha's other multi passenger side-by-sides. There has been an uptick in people, a lot of families, that are looking to accommodate more riders in a single vehicle and the side-by-sides really meet that need. Whatever that need is, Steve says Yamaha's wide selection of vehicles really has something to meet the needs of anyone. Yamaha is doing what they can to light the fire and show people how much fun riding can be and how much of an escape the sport can bring. What he loves about Yamaha, Steve says, is that they are marrying both the fun of powersports with the outdoors for both recreation and work.
The amount of backcountry to be explored across the country is extensive, and access to that land is important. Steve says Yamaha is always looking to the future to make sure there are places to recreate and play, and for that reason they began the Yamaha Outdoor Access Initiative ten years ago. To date, Yamaha has provided more than $4 million in funding to provide practical support for efforts that promote safe, responsible use of OHVs, educate the public on proper recreational land use and wildlife conservation practices, and protect appropriate and sustainable access to public lands. It's like a conservation arm inside of the Yamaha brand that benefits riders that is funded by the sale of units, so it supports itself. Steve talks about the program and explains how people can apply for grants to support a variety of projects like signage, trail maintenance and safety, bathrooms near streams and more. Yamaha has funding available to support these kind of projects for non-profit or tax exempt groups (clubs & associations), public riding areas (local, state and federal), outdoor enthusiast associations and land conservation organizations, and communities with an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable use by motorized off-road vehicles.
In addition to funding projects that increase access to rideable lands, Yamaha also seeks out incredible destinations and makes recreating in those areas easier by making rental units available. The Destination Yamaha program has more than 50 different locations across the country like Moab, Utah and Denali Park, Alaska where riders can experience all the outdoors has to offer from the seat of a Yamaha vehicle. It's a great program that allows people that don't own an ATV, side-by-side or other OHV to be able to rent one and enjoy a few days of fun. For those that do own a vehicle but may not want to trailer it across the country, the Destination Yamaha program allows them travel and then explore that destination with a rented unit. It's a great opportunity to get out, see new places and try something new.
Finally, Steve highlights the XT-Reme Terrain Challenge coming up this October at the Loretta Lynn Ranch in Tennessee. This is an event that celebrates the love of off-roading through the use of Yamaha vehicles, Steve says, while promoting Yamaha's superior off-road durability and reliability. Yamaha owners can put their Proven Off-Road machines to the test on all of the great trails and obstacles that the event is known for alongside other fellow Yamaha owners and employees.
Be sure to check out the Yamaha Outdoor Access Initiative, Destination Yamaha and their extensive line of vehicles for work and play.
Get outdoors and recreate!