Are all rangefinders created equal? Matt says that the Bushnell Prime 1700 Laser Rangefinder is a compact powerhouse that is stacked with solid construction and technology that gives way to really impressive performance. It can quickly range reflective targets out to 1760 yards, trees out to 1000 yards and animals out to 700 yards. It has ARC technology that is intuitive and adjusts for terrain angle which gives hunters a true distance in uphill and downhill shot scenarios. The Prime 1700 also has different selectable modes like “Brush” which ignores foreground objects like brush, tree branches and other objects that may impede ranging efforts and the “Bullseye” mode that will range the distance of small objects without measuring background object distances. The “Scan” mode will update target distances 4x per second which is especially helpful when you’re watching an animal on the move. The Prime 1700 also has Bushnell’s EXO Barrier, a feature that some may take for granted until the moment they experience optics that fog or become covered with moisture that distorts their sight picture. The EXO Barrier repels water, oil, fog, dust and debris and allows you to get on your optics and have a clear picture regardless of the elements. While all of the aforementioned features are fantastic, it’s in the brightness and light transmission capabilities where this unit really shines. Matt says an all-glass optical system enhances the picture you are looking at by providing a 2x brighter view. By drawing in as much light as possible, it allows hunters to see their targets at a longer distance, maintain clarity in their sight picture, and get an accurate reading every time they range a target. Matt says the optics are fully multi-coated but they also have Ultra-wide band coatings that provide not only bright, but true to life colors. This is especially helpful in low light or limited light scenarios like those at dawn and dusk. While many rangefinders on the market today will boast the ability to range targets at ultra long distances, Matt says the reality is it doesn’t do much good if you can’t see your target in any light situation. Light transmission and brightness have to be prioritized in order to fully realize the potential of any optic. Matt says the Bushnell family of optics, like the Prime 1700 Laser Rangefinder, really provide a bright and vivid display to help you accurately range and view targets anytime, including the crucial early morning and late evening hours in the field when light is limited, but animals are active. A good rangefinder is a really important tool for hunters. The ability to accurately range your target helps to improve shot placement and efficiency and Bushnell is making it possible to get into a good rangefinder at an affordable price.
Binoculars are another essential tool, but the field of options is incredibly diverse with extensive magnification and objective lens combinations. Binoculars are an investment, so before you go dropping a wad of cash, it’s important to decide what you really need. Are you a long range hunter, or do you stick to shorter distances? Are you hunting from a stand or are you a spot and stalk hunter? Are your binoculars going to be used exclusively for hunting or will you also be using them for nature watching or other uses? Matt says step one in purchasing binoculars needs to be identifying what you will be doing with them and clearly laying out your expectations for them. If your binoculars will be multi-use, he recommends looking at the tried and true 8x42 or 10x42 magnifications that can and will accommodate a lot of different needs. If you’re an archery hunter sitting in a treestand and you want something that is compact, light and easily accessible, then a smaller magnification like a 10x30 or 10x36 could be advantageous as they still provide a great field of view but don’t take up the size and space of large magnification binoculars. If you are a long range hunter and you need to be able to glass expansive distances, then clearly a larger magnification will be necessary. Another consideration when purchasing should be how many people will be using the binoculars and are there any specific features that are needed to accommodate those people. Once you narrow down those needs and expectations, Matts says you can really start pinpointing the right binocular you need, in the ideal price range. He notes that Bushnell has a really wide selection of binoculars that cater to all price points and performance needs. Plus, with the holidays right around the corner, Matt says be sure to watch for great deals, bundles on some of their best products and sales that will be happening at Bushnell.com.
Be sure to listen in as Matt Rice, Senior Manager Media Relations and Consumer Marketing for Bushnell, stops by for a closer look at the Bushnell Prime 1700 Laser Rangefinder and their extensive offering of binoculars.