2018 ushered in a new era of greatness, one known as, “The Spectacular Six!” Ford kicked it up a notch and went full turbo when it debuted the bulldog, the magnificent 3.0L Power Stroke V6 Diesel in America’s Best Selling Truck, the F-150. The F-150’s powertrain lineup now consists of six highly capable and efficient engines for hopeful truck shoppers to choose from.
See what I’m getting at? Some girls look for sophistication and brains in a guy. While some dudes lean towards funny charismatic girls. Yes, looks are important, but the innards are equal, if not greater, in value. I know, y’all aren’t shady like the Kardashians and only care about appearance and not the quality of one's character. If you were shady you’d be driving, I don’t know, Like a Rock! Perhaps something more General? Possibly a truck you could Ram things with, a throw away? However, that’s nonsense because y’all recognize and appreciate quality. You guys savor perfection and champion bona fide ingenuity and craftsmanship. That’s precisely why y’all love Ford, as do I!
I’ll admit, my point has become labored, so let’s cut to the heart of the beast - Horsepower! As you’ve heard from our radio promos this week, Travis Calhoun, Ford Motor Company’s F-150 Consumer Marketing Manager, is back on the show to talk shop, my addiction, Ford trucks. Travis explains that unlike me, Ford listens intently. Ford is earnest and 500% committed to combing thru their customer feedback. To implement necessary changes to meet and exceed the daily rigors and demands of their customers lives, all the while saving those buyers some cash, as well. It’s this feedback that prompted the efficient new 3.3L TI-VCT V6. The new 3.0L Power Stroke Turbo Diesel workhorse. The zippy 2.7L EcoBoost and the muscly 3.5L EcoBoost. Plus, the tried and true 5.0L TI-VCT V8 and, finally, the showstopper, the Raptor DOHC 24-Valve, High-Output 3.5L EcoBoost.
At a later date, we’ll dive headfirst into some of the aforementioned engines, but the star of today’s show is the 3.0L Power Stroke V6 Turbo Diesel that delivers 11,400 lbs. of maximum towing, plus 250 horsepower and 440 lb.-ft of torque. Travis let the cat out of the bag and admitted that “Red headed step children” are treated more favorably than this 3.0L diesel was during testing. Ford logged millions of miles and beat this truck and powertrain with torture tests that are unimaginable. Ultimately, though, the final tallies were counted and this new 3.0L Power Stroke V6 Turbo Diesel boasts an unprecedented 30 mpg, crushing Ford’s competitors. Travis illustrates that Ford prides itself in its unwavering demand for excellence by putting its trucks thru hell so they’ll perform with no qualms for their customer base. Travis continues that Ford knows there is a truck for every customer, a powertrain for every customer, and that up until now, there was a gap in the market for customers that were wanting increased fuel economy while towing. This cry for enhanced performance and the need to cut costs at the pump required a whole new action and Ford knew that its well-equipped 3.0L Power Stroke V6 Turbo Diesel could combat these wants, with ease.
Ford’s new F-150 that’s loaded with the 3.0L Power Stroke V6 Turbo Diesel is married to an advanced 10 Speed SelectShift Automatic transmission. It’s also outfitted with the smart, fuel saving, Auto Start-Stop Technology, and a host of other spectacular features like Adaptive Cruise Control. I ain’t monkeyshining you, Adaptive Cruise Control gives the driver the ability to set his or her cruise speed, plus the distance they want to stay away from the vehicle ahead of them. Then, when the meandering turd driving in the slow lane decides to cut you off and bring the passing lane to a screeching halt, your F-150 with Adaptive Cruise Control will immediately react and adjust its speed to match the slow poke in front of you while maintaining the precise distance you originally set it at in the beginning. Captain Kirk didn’t have this kind of technology.
Mind blown yet? Chew on this for a second. Travis Calhoun and a couple of his Ford cronies hooked me up when they sent a F-150 3.0L Power Stroke V6 Turbo Diesel for me to test drive. Questionable judgment on their part? Um, yeah! But thanks to their lapse in rational thinking, I was given the opportunity to try my hand at using Ford’s Active Park Assist. Travis said it best, Active Park Assist is trippy, it gives the impression your truck is possessed when it starts to park itself. Travis adds that by using radar like technology, the Active Park Assist scans for available parking slots that are adequate in size to park your F-150 in. Once said spot is located, you will put your F-150 in reverse and operate the gas or brake pedal as needed, while the F-150 steers itself into a perfectly parallel parked position. I suggested they rename Active Park Assist to, “Look Mom, no hands”, but they haven't responded.
Alright, you might call me Juvenile for saying this, but Ford gave a whole new meaning to “Back that thang up” with their Trailer Park Assist. Huh uh! Booty shakin’ has nothing to do with it, but that doesn’t mean you won’t celebrate with a happy dance once you learn what it is. As Travis conveys during the interview, Trailer Park Assist is the only, factual, marriage saving technology in existence. Simply put, when backing up your boat trailer, decoy trailer, horse trailer, utility trailer, etc., the confusing awkwardness of turning your steering wheel right to make your trailer go left, is no longer required. There is a control knob located on the right-hand side of the steering column on the dash. By using this knob, you can backup and navigate your trailer with your side view mirrors and rear-view mirror, plus the LCD display screen center dash. If you need the trailer to go right, you will turn the knob to the right, and conversely left to go left. Trailer Park Assist takes the hassle and frustration out of backing your trailer up and preserves your dignity. Ford recognized your plight, so they backed you up! I think I embarrassed myself on that one.
Now for a pop quiz. Do y’all know what a “B.A.M.R.” is? During the latter portion of Travis’ interview, (audio player below) he jokingly reveals it’s an abbreviation, but you’ll never guess for what! He’ll also jump on Ford’s unbelievably cool Twin Panel Moonroof that spans nearly the entire roof length and width for front and rear passengers to enjoy. Moreover, the Twin Panel Moonroof accentuates Ford’s already spacious cabin by making it visually appear larger in size, it’s wild. The Twin Panel Moonroof was a solid crowd pleaser with my four kiddos and now they're disgruntled that our F-150 doesn’t have one. At the same time, Travis covers Ford’s Power Deployable Running Boards that are fast deploying and provide a larger, ingress and egress platform for its riders to use. By the same token, Ford’s Power Deployable Running Boards are aesthetically pleasing, as well, since they are retracted during drivetime, plus these aid in elevated ground clearance for off-roading adventures. Yeehaw, buddy!
In like manner of the Power Deployable Running Boards, Ford’s Integrated Tailgate Step gives a real leg up to elderly, or height challenged folks like my freakishly short wife, or kiddos, who often struggle with climbing into the bed of a truck. Travis points out that Ford’s Integrated Tailgate Step or even its Stowable Loading Ramps that are specifically designed for loading and unloading ATV’s, lawnmowers, game carts, wheelbarrows and so on, which stow on the inner side of the F-150’s truck bed wall, are just a few examples of how Ford strives to provide convenient solutions for its customers to recreate and use their trucks to their fullest potential. I could continue discussing Ford’s plethora of amazing features like its heated and ventilated seats (they’ll either warm your tush or rid you of swamp ass), its 360-degree sensors and camera view, Bluetooth capabilities and interior cabin mood lighting. No joke, Ford’s options are endless and fun to explore.
Nevertheless, I consider a walk around a Ford dealership to be a first date, first base so to speak, and so should you. Be selective, don’t settle on cab configuration – Regular, SuperCab, or SuperCrew – give it some thought. Examine the powertrain lineup and thoughtfully consider how you're going to be using your new F-150. If you find a budding soulmate, your life truck, and take it for a test drive, that’s an automatic second base - you’re smitten. Personally, for my lifestyle and how my family uses our F-150, this new 3.0L Power Stroke V6 Turbo Diesel is an excellent fit. I need a SuperCrew, 4-Wheel Drive, the FX4 Off Road Package, low end power, a rugged factory bedliner, you get the point. As you listen to Travis Calhoun, again, Ford Motor Company’s F-150 Consumer Marketing Manager, you’ll hear him stress the importance of matching each powertrain and its strengths, plus the interior amenities, to the needs of who you are and what you do.
To quote Confederate Railroad, “You should have seen the looks on the faces of my dad and mom when I showed up at the door with my date for the senior prom. They said: ‘Well pardon us son, she ain't no kid! That's a cocktail waitress in a Dolly Parton wig!’ I said: ‘I know it, Dad. Ain't she cool? That's the kind I dig!’”
There you have it, beauty is in the eye of the truck buyer! And if you want a F-150 with the 3.0L Power Stroke V6 Turbo Diesel under the hood or the Raptor with a DOHC 24-Valve, High-Output 3.5L EcoBoost, follow your heart, throw caution to the wind, and cruise in peace.
Thanks for listening and tell me what your favorite feature of this truck is. Are you more or less interested in powertrain or tech components? Sound off below and I can’t wait to hear your thoughts.
A big high five and thanks to the Ford Motor Company Dearborn crew! I love you guys almost as much as I do your trucks. Errr, maybe half as much!
Happy Hunting & Keep It Built Ford Tough