The Side-by-Side market, in particular, is booming with 400,000+ units sold each year in North America. This upward trend in Side-by-Side ownership also fuels innovation in the segment leading to more sophisticated vehicles each year. Scott says this is the reason you see more and more features packed into Yamaha vehicles. People want their Side-by-Side to feel more like an automotive vehicle, he says, so Yamaha has built in features like soft-touch points, tilt steering, adjustable seats, interior lighting, charging ports, technology and more to meet those demands.
With more and more new users flooding the ATV and Side-by-Side world each year, Scott highlights the importance of education and safety. As demand grows, as the number of users increases, it's also important to make sure that these drivers know what they are doing and how to be safe. Scott highlights the proper safety gear one should be outfitted with, plus he also discusses some options for online or in person safety classes users can attend to get familiar with rules. Scott says an increase in riders recreating on trails also underscores the importance of the Yamaha Outdoor Access Initiative. This grant program aims to further sustainable access to land and trail systems, provides support for efforts that promote safe, responsible use of ATVs and Side-by-Sides, educates the public on proper recreational land use and wildlife conservation practices and much more. Scott says it's all about keeping the outdoors open, keeping public access to our lands open for people to enjoy and to do so safely. In ten years, Yamaha has infused $4 million back into the nation's lands and that is something that all drivers benefit from.
Listen in as Scott Newby, Yamaha's ATV & Side-by-Side Senior Communications Specialist, joins The Revolution this week to talk about the growing number of ATV and Side-by-Side users. Plus, he'll also highlight some great event opportunities for riders to get out and ride courses like the Yamaha XT-R (Extreme Terrain Challenge) that will be held in October at Loretta Lynn's Ranch in Tennessee. All current Yamaha owners can bring their vehicles out and challenge themselves on these fun courses, Scott says, and it will be a great time.