The Drury team has made it possible for hunters to experience the deer season with them in semi-real time with their MyOutdoorTV series, JUST SHOT: Drury’s Deer Season. Now in its third season, viewers get the opportunity to ride shotgun and experience the hunt as Drury team members fill their tags. As they hunt and have success in the field, Matt says the Drury team edits and puts out that content for the viewing audience to within just a few days of the shot. The way people consume content today, Matt says, is in an up to the minute kind of approach. The Drury’s want to be able to provide the viewers that kind of in-the-now content experience so they make their recent hunts available to watch within just days of animals being tagged, rather than having viewers wait months for the traditional television episodes to air. Matt talks about how much viewing habits have changed since the beginning of Drury Outdoors in the 1980’s and what they are doing to stay at the forefront today.
Matt also offers a recap of his season so far and looks forward. He also discusses his evolution as a team member at Drury Outdoors, which is also directly related to his evolution and growth as a hunter. He talks fondly about the memories made and lessons learned hunting with his dad, Terry, early in his career. Fast forward several years, Matt has his own properties to hunt now and he talks about implementing the lessons he has learned over the years in order to find success. You can’t replace the boots on the ground knowledge you gain from doing it yourself, Matt says.
Knowledge is everything and the DeerCast app can be really helpful in providing hunters with solid information. The app can help hunters navigate this time of year where the third phase, the October Lull, quickly gives way to the following Pre-Lock phase. Matt says the October Lull can be one of the best chances a hunter will have to kill a big mature buck. He notes that Mark and Terry have both taken some great bucks during this phase, and the bucks will still be fairly predictable at this point. However, as the month wanes and November moves in, bucks will begin to become more unpredictable as they start to roam around looking for does. Using the DeerCast app can help hunters identify the highest productivity days to get after their target bucks before they start chasing.
Matt talks about the DeerCast app and explains why it is such a powerful tool for deer hunters. He discusses how the principles of the Drury’s 13 phases are used in conjunction with local weather information and other variables to create a complex algorithm that predicts deer movement. Hunters across the country can benefit from this kind of technology as it is customized to their specific area. When it comes to deer movement, regardless of where they are located geographically, Matt says there are certain weather variables that really get deer up on their feet and moving. The DeerCast app dials in on the behaviors of mature bucks and helps hunters predict when those deer will be up and moving, providing them with the right opportunity to hunt them. It will help you understand, more or less, when deer should be moving and whether the conditions are going to make it a great day to get out or a poor one. DeerCast isn’t just about predicting movement though. There are other really great features and tools like advanced mapping features, DeerCast Track, access to a massive library of video content and the DeerCast Community where there are daily updates, stories of success from the field, news articles, tips and more. Great content like Terry’s biggest buck ever, a 216” Missouri monster taken this season in mid-October. Matt highlights the value of having access to a tool like that, right in the palm of your hands!
Be sure to watch “Winchester and Drury’s Natural Born” on Sportsman Channel, Sundays at 10:30 p.m. ET. You can also follow the Drury’s through the rest of the hunting season and be a part of their success stories by watching the semi-live series JUST SHOT: Drury’s Deer Season available on MyOutdoorTV. Also, check out their DeerCast app and get a leg up on the rest of your hunting season with the helpful content and tools it provides.
Click the audio players below to listen to the whole broadcast!