"If you live and die by the rise and set of the sun and you understand our place on this rock and how we're meant to be here and how we're meant to utilize the resources that we have at our disposal and take care of those resources, then you are a Humanimal," Casey says.
Their "Humanimal" platform via television, podcasts, articles and online content is a hub for outdoor content. One of their biggest priorities in the creation of this new brand is education. Casey says from his perspective, if we ever hope to truly grow the sport of hunting and attract people to it, it has to happen through education. We're never going to accomplish it through giant grip and grin photos, he says. There is so much more to hunting than the end result, and the end of the hunt is really just a byproduct of all the hard work that goes into it. So, through their content, Casey says he hopes they are able to break down barriers to entry and make hunting less intimidating or scary to newcomers. By simplifying it and providing access to good education information, he hopes to get new people into the sport. He expands on the kind of educational content people can expect and he also highlights the in-depth "stories" they are compiling online like his own adventure, "Land of Lincoln". Casey talks about a new 400+ acre Illinois whitetail farm he recently acquired, one that hasn't been hunted or recreated on in about 50 years. The "Land of Lincoln" series will follow Casey as he works to improve the property with their "Humanimal Habitat Matrix" and the goal of making it one of the top whitetail destinations in the world.
Listen in as Casey Keefer, co-host of "Humanimal" on Outdoor Channel, Mondays at 10:00 p.m. ET dishes on their new series. Plus, he'll talk about the future of "Dropped" and whether or not viewers can expect another season of the Keefer brothers being inserted into the wild and having to live off the land. Be sure to hit up MyOutdoorTV to watch the Keefers on demand, 24/7/365. Also check out iamhumanimal.com for all of the great outdoor content they are releasing.