Kicking things off, Steve says the Yamaha production facility in Newnan, Georgia hit a major milestone recently when they manufactured their 4 millionth vehicle. It's a huge achievement, Steve says, especially in a time where Yamaha can't even make them fast enough. With the influx of outdoor participation, the demand for Yamaha vehicles is high and Steve says their team is working hard to get them into customers hands as quickly as possible while still checking all the boxes of Yamaha's quality, durability and reliability standards.
Switching gears and looking at some of the standout vehicles in Yamaha's side-by-side lineup, Steve talks about their RMAX vehicles. The Rubicon Trail in California's Sierra Nevada Mountains is known among offroaders as an epic and challenging destination, and one that is mostly frequented by Jeep drivers. It is 20-plus miles of rough terrain and very few people can say they've actually conquered the trail. From a powersports manufacturer perspective, Steve says the Rubicon Trail has always been on Yamaha's bucket list of places to take their vehicles. Recently, Yamaha took a team of media and a fleet of RMAX vehicles to the Rubicon Trail to show off the RMAX's chops and see if they could conquer it. In the end, Steve says they accomplished their goal, conquered the trail and were able to showcase how well the RMAX performs, under even the toughest conditions. There were a lot of smiling faces behind those wheels, he says, these people did things they never thought they'd be able to do in any kind of off-road vehicle. With an average speed of about 8 miles per hour, drivers were able to pick their way through the trail, crawl up and over obstacles most wouldn't think possible and they were also able to see some incredible landscapes and views along the way. It's hard to pinpoint just one feature that gives the RMAX the capability to take on this challenging trail, instead, Steve says it's really about the sum of all the vehicle's parts. Certainly the crawl drive mode within Yamaha's D-Mode played an important role in offering smooth engagement over some pretty technical obstacles as did Yamaha's on-command 3-way locking differential 4WD. The superior Ultramatic transmission that prevents belt slippage is also a noteworthy feature. All of these features and others worked together well to provide a great driving experience, Steve says. Even novice drivers that were initially nervous to tackle the trail walked away feeling accomplished after having used the RMAX to its fullest to complete the trail.
Finally, Steve talks about his outdoor itinerary for this fall. With just a couple of weeks until opening day in Kentucky, he says he recently went and did a little scouting to prepare for that hunt. Steve says he'll be in a tree with his bow hoping to connect with a big Kentucky whitetail, possibly one still in the velvet. After Kentucky, he says he'll be working out some time to spend on a lease in Alabama with his boys and hopefully find some time to fill a few other tags.
Listen in as Steve Nessl, Marketing Manager at Yamaha Motor Corp, joins The Revolution this week with a close-up look at the Yamaha's RMAX and more.